Digital Marketing is cost effective if we compare it to traditional marketing. As, small business are likely to have less budget and traditional marketing is not cost effective.

In terms of traditional marketing where a Business cannot select it’s audience Digital Marketing has an upper hand as we can target right audience based on gender, age, preferences

Unlike traditional business marketing Conversion Rate can be monitored through Digital Marketing and has higher ROI as Digital Marketing is a direct way to delivering your content to the users.

In todays world, every individual has a smartphone and generally most of the time is used in searching through social media through Digital marketing a business can promote their services and products through their devices.

Digital Marketing can maintain the loyalty of customer by providing them similar result and avoiding uneccesary promotional activity as we can show only what a consumer want to see through analysing the market.

Digital marketing is a very big which is still growing, so when you learn digital, you learn digital things and you learn the strategies of the digital market, which also increases your skills and increases your market value.

With continued growth and growing the need of digital marketing professionals, companies are now teing up with the colleges to promote digital marketing certification courses to equalize the demand and supply of digital marketing professionals.

Digital marketing is an online work that you can do from anywhere, you do not have to go anywhere to do this work, you can do this work from anywhere, which saves your time.

Due to the lack of digital marketing professionals, the company is now offering higher packages. The average salary range of a fresher in digital marketing from Rs 1.5 to 3.5 Lakh Per Anum, but with the experience it will scale up upto Rs 15-20 Lakh Per Annum

According to some surveys the requirement of digital marketing is increasing. Most of the company decided to hire more marketers like digital advertising, content creation and curation and content strategy. In such a situation, anyone who has Digital marketing knowledge will get a good job.